PepsiCo

Portfolio in a Portfolio: Designing for PepsiCo's Wholesale Brands

PepsiCo is one of the world's largest food and beverage companies, with a portfolio spanning iconic brands including Pepsi, Mountain Dew, Pure Leaf, Starry, Dole, Celsius, and Rockstar. This project involved creating a series of promotional banners for PepsiCo's wholesale website — a B2B platform serving retail buyers, distributors, and commercial partners who need to browse and purchase products at scale.

The challenge with wholesale banner design is striking the right balance between brand fidelity and commercial urgency. Each banner needed to feel true to the individual brand it featured — whether that was the edgy, high-energy aesthetic of Mountain Dew or the clean, botanical freshness of Pure Leaf — while also functioning as compelling visual merchandising within a shared wholesale environment. Unlike consumer-facing advertising, wholesale creative has to communicate product range and variety quickly to professional buyers who are scanning for portfolio breadth and seasonal relevance.

Each banner was tailored to its product story. The Mountain Dew execution leaned into bold, dramatic energy — pairing the limited-edition Voo-Dew mystery flavor with the Forza Motorsport Xbox collaboration against a dark, stormy forest backdrop to capture the brand's gaming and Halloween seasonal push. The summer lineup banner took a lighter, lifestyle-driven approach, arranging the full portfolio — Mtn Dew Zero, Starry, Pure Leaf, Dole Lemonade, and Pepsi Zero Sugar — against a sun-drenched beach scene to communicate warm-weather variety in a single image. Pure Leaf received its own dedicated banner, styled with lush green foliage to reinforce the brand's real-brewed, garden-fresh positioning. The energy drink banner brought Celsius and Rockstar together in a high-voltage, dramatic composition suited to the intensity those brands project.

Across all four executions, the creative adapts to each brand's visual language while maintaining the consistent format and dimensions required for a cohesive wholesale platform experience.